Fashion labels should seek greater exposure on retailers’ social channels: L2
Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Fashion and theater meet for Michael Kors’ fashion week mobile efforts
U.S. fashion label Michael Kors is sharing its fall 2017 runway presentation far and wide by livestreaming the New York Fashion Week show across a range of social platforms.
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Bang & Olufsen portrays minimalist design via contemporary characters
Danish consumer electronics manufacturer Bang & Olufsen is launching its latest headphone design with a campaign that personifies audio quality through personality profiles.
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Karl Lagerfeld’s feminine aesthetic translated to debut evening wear line
Fashion designer Karl Lagerfeld’s namesake label is expanding its category offerings as it moves further toward a complete lifestyle brand.
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Nirav Modi pops the question in playful narrative
Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Tag Heuer, Four Seasons, Versace and LVMH – Live news
Luxury Daily’s live news from Feb. 14 – Tag Heuer taps bold confidence of Bella Hadid to court youth; Four Seasons Napa Valley’s $3.5M homes sold as ideal Wine Country base; Versace takes to the streets to show All Love Is Love; LVMH funding ensures future access to Voltaire’s complete body of work.
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Neiman Marcus, a tough promise, South Korea and Oscar de la Renta – News briefs
Today in luxury marketing – Neiman Marcus realizes what it’s missing with plus-size shoppers; “Made in the USA” is a tough promise for luxury brands to make; BMW, Porsche face fuel economy probes in South Korea; Worlds collide as Oscar de la Renta and Monse combine in New York.
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Grabbing the attention of potential customers and engaging existing ones on mobile
The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”
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End of the guilty purchase: Luxury brands and environmental responsibility
In an increasingly pressured world, how are the reasons for luxury purchases changing?
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