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Fashion and luxury purchases are 33pc of all mobile transactions – Luxury Daily

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December 12, 2014

Neiman Marcus snapping feature

Neiman Marcus snapping feature

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Chinese consumers plan to spend the same or more next year: report
Ninety percent of mainland Chinese consumers plan to maintain or grow their spending in 2015, according to a report by Ruder Finn and Ipsos.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Cartier explains royal history in social video
French jewelry maison Cartier is reminding consumers of its royal roots with a new social video that highlights the brand’s past and current connections with royal families.
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Fashion and luxury purchases are 33pc of all mobile transactions
Mobile purchases now account for 30 percent of ecommerce transactions and will likely increase as the rate of consumers choosing smartphones and tablets as their main medium of online shopping is increasing, according to a new report by Criteo.
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Michael Kors positions iPhone charger as fashion accessory
U.S. fashion label Michael Kors is appealing to the fashionista on-the-go with its promotions for its Duracell Powermat kit cell phone accessories.
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Land Rover offers augmented reality preview of new car
British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.
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Bergdorf Goodman inspires tropical vacations with resort magalog
Department store chain Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.
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Burberry, Goyard, Ralph Lauren and Fairmont – Live news
Luxury Daily’s live news from Dec. 11 – Burberry unveils monogramming visualizer for the holidays; Goyard ups US retail presence with New York flagship opening; Ralph Lauren continues foray into culinary sector with New York eatery; Fairmont to use Abu Dhabi property as springboard for expansion.
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Coach, Porsche, LVMH watches and Oscar de la Renta – News briefs
Today in luxury marketing – Coach, LVMH tie-up seen as unlikely; Porsche 918 Spyder sold out, with Americans as top buyers; LVMH watch head takes over as Tag Heuer CEO quits; At Oscar de la Renta, the show goes on.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile makes the “last millisecond” the “last inch” for in-store experiences
Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.
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