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Farfetch inspires consumers to find the perfect product – Luxury Daily

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October 4, 2016

 farfetchTamara Mellon makes comeback with bold revamp campaign
Footwear label Tamara Mellon is finally reappearing on the scene with a major brand relaunch to initiate its comeback following bankruptcy.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Hear speakers from De Beers’ Forevermark, Four Seasons New York, Peninsula Hotels, A.T, Kearney, New York Times’ T Brand Studio, Microsoft Canada, Kantar Millward Brown, The Luxury Marketing Institute, Giant Step, CreativeFeed, Unity Marketing, Positive Luxury, The Shullman Research Center, Media Radar, JGA, Sedhom Law Group, Spark Ideas, CreativeDrive, New York University, Safilo, Driscoll Advisors and Shamin Abas PR.
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Michael Kors saves resort collection reveal for retail timeliness
U.S. fashion label Michael Kors Collection is giving consumers the first look at its resort 2017 collection through a jet-setting advertising campaign.
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Farfetch inspires consumers to find the perfect product
Online retailer Farfetch is seeking help from social influencers to inspire purchases for this year’s fall and winter through the use of imaginative imagery and organic activity.
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Frédéric Malle picks Alber Elbaz as second designer collaborator
Estée Lauder Cos.’ niche perfumer Frédéric Malle is working with fashion designer Alber Elbaz to portray the feel of wearing his garments in a perfume.
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New York’s 50 West shows off impressive architecture in nature-defying campaign
Luxury apartment complex 50 West, a new development in downtown Manhattan, is exemplifying the amazingness of its vacancies through a photo shoot that incorporates happenings that go against the laws of nature with a Saks Fifth Avenue partnership.
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Mobile apps outpace mobile Web commerce for first time: report
Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from the e-tailing group, which was recently acquired by Astound Commerce.
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Coty, Land Rover, Town Residential and Baume & Mercier – Live news
Luxury Daily’s live news updates from Oct. 3 – Coty becomes number one fragrance group with P&G merger; Land Rover, Zenith base horological partnership on significant date; Town Residential expands into Brooklyn; Baume & Mercier design meets demand for feminine timepieces.
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Luxury climate, Zegna, Trump Hotels and Mercedes – News briefs
Today in luxury marketing – Even Chanel and Hermès susceptible to current climate; Ermenegildo Zegna Group buys majority stake in Bonotto; Trump’s new Washington hotel vandalized with spray-painted graffiti; Mercedes pads US luxury lead as incentives fail to boost BMW.
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