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Fandango and Munchery partner to provide Oscar party suppliesBy
Fandago is teaming up with on-demand food service Munchery to deliver Oscar-themed party supplies, including snacks and gift cards, ramping up sales for both businesses.
The campaign is providing Munchery customers with a fun care package for those planning to watch the Academy Awards in the days leading up to the premiere. Users will have the option to add the gift bag for an extra cost while purchasing other orders from Munchery in select cities this weekend.
“While Munchery is also available from a desktop, we have both iOS and Android apps to make it easy for diners to order our fresh, great food on the go,” said Michelle Ohlmeyer, spokeswoman for Munchery. “However, it is most convenient for them.
“In the case of our partnership with Fandango, diners can have an entire Oscars night experience delivered to their doors at the touch of a few smartphone buttons,” she said. “They simply add the $8 Awards Show bundle to their carts at checkout, making their Oscars party a breeze.”
Munching on mobile
Munchery is a food service akin to Seamless and GrubHub, and is offering an experience that appeals to Oscars fans when the Academy Awards airs this Sunday night. Fandango is providing Munchery with a party planning kit with an Oscars theme to users who choose to add it on to their orders for about $8.
On February 26, users in San Francisco, New York, Los Angeles and Seattle will be able to purchase the add-on package when ordering food from Munchery. An advertisement for the themed package will appear as an option to add on following purchase.
The kit includes Fandango branded ballot cards, for party guests to fill out their choices for winners of the awards, Fandango gift cards and snacks such as cookies and popcorn, which coincide with the Oscars theme.
While the Fandango and Munchery partnership is new, if results from the campaign are positive, it is likely the two will work together again in the near future. The pairing of food and movies is nothing new to consumers and retailers, but bringing mobile ordering into the fray takes the complementary sectors to a more effective and streamlined level.
The meal delivery platform also attempted to drive purchases made from its mobile app with a Google Play Music partnership that enabled customers to buy menu items accompanied by chef-developed themed playlists (see more).
Dunkin’ Donuts and Seamless also aimed to order in more mobile sales by integrating with Google Wallet as a mobile payment option for Android users, proving that food and beverage marketers must offer mcommerce solutions for consumers of both iOS and Android platforms (see more).
“With our Fandango partnership, we are bringing dinner and a movie to life and redefining the experience for modern times through the lens of convenience and technology,” Ms. Ohlmeyer said. “Food and entertainment have always gone hand-in-hand, so partnering with Fandango is a natural way to link online and offline customer experiences in a memorable way.”
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