Hugo Boss steps up blogger partnership though virtual dressing room
German label Hugo Boss is bolstering the womenswear shopping experience on its ecommerce site through a virtual dressing room designed in partnership with Eat.Sleep.Wear. blogger Kim Pesch.
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Boucheron highlights history, product images via direct mail catalog
French jeweler Boucheron is opening its fall catalog with a history lesson that leads recipients to jewelry pages showing its fall collections.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Fairmont site overhaul triggered by 300pc increase in tablet usage
Fairmont Hotels & Resorts is rolling out updates to its desktop site so that its features are optimized and touch-enabled for tablet devices.
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QR codes key driver in 2012 holiday marketing efforts
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
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Simply repurposing an ecommerce site no longer an option
Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
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Prabal Gurung, Aeffe, Jean Paul Gaultier, Rémy Martin and Pinterest – News briefs
Today in luxury marketing – Target’s newest collaborator: Prabal Gurung; Aeffe, Jean Paul Gaultier confirm end of deal; Asian thirst drives demand for $3,200 cognac; Pinterest outpaces Facebook on purchase ‘inspiration’ by more than 50pc.
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How national advertisers can penetrate mindshare at the local level
Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.
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