Facebook reports half of $1M per day run rate for Sponsored Stories comes from mobile
The mobile industry got a much-anticipated peak at how Facebook’s nascent advertising efforts are performing when the social giant reported its first quarterly financial results yesterday since going public.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Gilt Groupe exec: IPhone, iPad users are the most loyal
A Gilt Groupe executive speaking during Mobile Marketer’s webinar yesterday said that the most loyal users of its applications are iPhone and iPad users.
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Mobile slated to play strong part in 2012 Olympic engagement, viewership
From streaming, sponsorships and targeted advertising, experts agree that mobile will play an increased role in how consumers watch and engage with the Olympics this year.
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People rethinks mobile with new optimized site redesign
Time Inc’s People has updated its mobile site with a new responsive design that programs content across devices, regardless of screen size.
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Urbanspoon aims for personalization with app update
Urbanspoon is continuing to prove that it is important for marketers to constantly update applications by introducing a new feature that creates personalized lists based on a user’s favorite restaurants.
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Lionsgate Home Entertainment aims for DVD sales through mobile initiative
Lionsgate Home Entertainment is relying on mobile advertising as a medium to drive sales for the television show “Boss.”
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What are luxury automakers doing on mobile? – Luxury Daily
Luxury Daily today – What are luxury automakers doing on mobile?; Omnichannel buyers represent 71pc holiday sales: study.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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How retailers can use QR codes to prevent showrooming
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
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