Facebook pages vs. ads: Which is right for mobile marketers?
With Facebook feeding less traffic to brand pages and mobile use of the social network continuing to grow, marketers need to refresh their content strategies and take a closer look at advertising on Facebook in order to effectively drive social engagement.
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Brands must address data concerns as apps get more sophisticated
As mobile applications are providing richer, more complex experiences, they need to keep data usage in mind both in terms of consumers who do not have unlimited data plans and in terms of creating an overall pleasant experience with fast download times.
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The Coffee Bean & Tea Leaf tests in-store mobile chargers for in-store engagement
The Coffee Bean & Tea Leaf is rolling out a pilot program that places wireless charging stations into stores to help consumers quickly power up their mobile devices.
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SMS must evolve or risk disappearing completely: report
Revenue from SMS messaging at wireless carriers will decline by $23 billion over the next five years as over-the-top messaging apps such as WhatsApp continue to gain in popularity, according to a new report from Informa Telecoms & Media.
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Mobile Minutes: Goggle Glass, rural health care, Samsung, smartphone wars
Today in mobile marketing – Meet the first company cashing in on its Google Glass app; How mobile apps could transform rural health care; Samsung makes quiet push for new mobile OS; Smartphone wars: Apple v Samsung heads for the courtroom again.
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