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Facebook moves toward greater granularity in mobile ad targeting – Mobile Marketer

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March 29, 2013

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Facebook moves toward greater granularity in mobile ad targeting
With Facebook’s mobile application install ads gaining traction, the social network is enhancing the offering to enable marketers to better target their campaigns and improve results.
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Twitter’s deeply integrated mobile ads increasingly attractive to marketers: report
Twitter is expected to generate more advertising revenue next year than previously forecasted based in part on how quickly marketers are embracing mobile advertising on the social network, according to eMarketer.
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BlackBerry Z10 offers a positive note in RIM’s Q4 results
Following a stretch of disappointing quarters, Research In Motion has some good news, including a profit of $98 million in the fourth quarter as well as that it shipped 1 million units of its new Z10 smartphone.
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New York magazine drives readership, revenue via iPad subscription app
New York magazine has rolled out an iPad application that includes complete versions of its weekly publication, as well as a live stream of new content from its network of Web sites.
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