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Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.
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Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
SAN FRANCISCO – A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally.
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Big data success includes personal, real-time analytics: Merkle exec
SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.
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Hyundai leverages mobile, social to engage Super Bowl viewers
Hyundai created a social experience specifically designed for mobile to support its Super Bowl marketing strategy via a second-screen engagement.
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ESPN hops on BlackBerry 10 bandwagon with mobile app
ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing efforts to reach consumers no matter what device they are using.
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Surviving the adolescence of mobile advertising
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
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