Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

Facebook to put mobile-first experiences at the core of its strategy – Mobile Marketer

By
January 31, 2013

Please click here to sign up for Mobile Marketer for free

Facebook to put mobile-first experiences at the core of its strategy
Facebook’s mobile future looks bright, with the social network reporting yesterday that mobile advertising revenue continues to grow and represented approximately 23 percent of overall advertising revenue for the fourth-quarter, up from 14 percent in the third-quarter.
Please click here to read the entire story on Mobile Marketer

Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
SAN FRANCISCO – A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally.
Please click here to read the entire story on Mobile Marketer

Big data success includes personal, real-time analytics: Merkle exec
SAN FRANCISCO – A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.
Please click here to read the entire story on Mobile Marketer

Hyundai leverages mobile, social to engage Super Bowl viewers
Hyundai created a social experience specifically designed for mobile to support its Super Bowl marketing strategy via a second-screen engagement.
Please click here to read the entire story on Mobile Marketer

ESPN hops on BlackBerry 10 bandwagon with mobile app
ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing efforts to reach consumers no matter what device they are using.
Please click here to read the entire story on Mobile Marketer

Surviving the adolescence of mobile advertising
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!


Share this article:

| |




Related content: Can BlackBerry beat Windows Phone to become the third mobile OS? – Mobile Marketer, Do’s and don’ts of hyper-local mobile advertising – Mobile Marketer, Apple bares teeth in struggle for mobile dominance – Mobile Marketer, Coca-Cola exec: Make mobile the first screen to capitalize on opportunity – Mobile Marketer, Mobile social advertising makes quantum leap forward – Mobile Marketer,

No comments »

Tags:

You can leave a response, or trackback from your own site.

Leave a Reply