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Facebook mobile ads command 70pc price premium over desktop: report – Mobile Marketer

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January 9, 2013

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Facebook mobile ads command 70pc price premium over desktop: report
Facebook’s mobile strategy continues to gain steam with mobile now representing 20.3 percent of brands’ overall ad spend with the social media giant and mobile ads commanding a 70 percent price premium over desktop ads, according to a new report from Kenshoo.
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  Forbes flaunts multiplatform news content via iPad app
Forbes has rolled out an iPad application that marries the print, Web and social components of the magazine.
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Coors Light propels foot traffic via location-based mobile ads
MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives users to local bars and restaurants to watch their favorite sports games.
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