Click here to subscribe to Mobile Marketer for free

Facebook Messenger’s Snapchat-inspired feature bars brands from posting for now
Facebook Messenger’s Snapchat-inspired Day is putting brands at a disadvantage by allowing users first dibs and preventing businesses from use, which could have allowed brands to create a stronger bond with consumers due to the organic experience.
Please click here to read the entire story on Mobile Marketer

Krispy Kreme crafts VR experience to support Saban’s Power Rangers
Krispy Kreme is partnering with Lionsgate to promote the release of Saban’s Power Rangers with multiple mobile-centric engagements, including an immersive representation of the franchise featured in the film.
Please click here to read the entire story on Mobile Marketer

Dynamic emails lead to 18pc higher click rates on mobile: report
While standard email campaigns have become stale, kinetic email marketing optimized for mobile devices and with interactive elements can enhance click rates by almost 20 percent, according to a new report from Experian.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free