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Facebook makes it easier for publishers to seek revenue through video – Mobile Marketer

Author

Staff reports

Published

Feb. 27, 2017

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Facebook makes it easier for publishers to seek revenue through video
Facebook is beefing up its capabilities for advertisers on publishers’ videos, hoping to combat some of the difficulty that media brands have come across with monetizing their videos on the social media platform.
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Groupon’s new ad campaign targets millennials through digital content outlets
Groupon’s latest advertising campaign, aimed at “working millennials and traditional power users,” is getting at the cohorts where they reside, launching creative on online content outlets such as YouTube, Hulu and Crackle.
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Even 43pc of satisfied customers still skip online pre-roll ads: report
With much attention being paid to the millennial and Gen Z demographic’s imperviousness to video advertising, a new report from MarketingSherpa confirms many marketers’ worst fears.
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