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Facebook leaps ahead in race for better mobile search experiences
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
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Publishers focus on quality, transparent advertising with Pangea Alliance
NEW YORK – Executives from Reuters and Unbound at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained how the focus of the recently launched Pangaea Alliance is on using programmatic data to create ad content that generates trust and transparency for advertisers, especially with mobile.
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Caldrean exec: Finding the right data is key to programmatic mobile, video
NEW YORK – An executive from digital marketing platform Caldrean North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
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Mobile becomes core engagement channel for marketers: study
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, according to a Juniper Research study.
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How ERA and PODS use programmatic to reach the individual
NEW YORK – Executives from moveable storage unit brand PODS and real estate agency ERA at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference discussed how using programmatic buying helps them reach consumers at the right time during the purchasing process on the right channels with relevant content.
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