Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
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NASCAR exec: Marketers failed to take advantage of mobile during Super Bowl spots
A NASCAR executive who spoke during a Mobile Marketer webinar yesterday said that brands missed out in the Super Bowl by not having a clear call-to-action that brought a commercial from being a check in a box to a definitive ROI.
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Facebook, Google land blows against wireless carriers, undercutting their role
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
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Michelob Ultra drives YouTube views through augmented reality, takeover ads
Anheuser-Busch’s Michelob Ultra is putting some marketing muscle behind a YouTube initiative that aims to get consumers rejuvenated and energized with new activities for the year.
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Macy’s American Rag supports musical content outreach with hashtags, Instagram
Macy’s private label clothing brand American Rag has launched a new music-driven program that includes hashtags, Facebook and Instagram activations for community-building and to drive awareness.
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Mobile Minutes: Sidecar, Yahoo, Oral-B, Google
Today in mobile marketing – Hate Uber? Sidecar wants to be your friendlier alternative; Yahoo introduces service for buying mobile ads; Oral-B will launch a £199 smartphone toothbrush this June; New Google Wi-Fi app could automatically log you into Starbucks and other private hotspots.
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