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Facebook exec: Newsfeed advertising is only way to get into mobile – Mobile Marketer

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March 4, 2013

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Facebook exec: Newsfeed advertising is only way to get into mobile
PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.
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Android is target of 94pc of mobile malware threats – up from 65pc
By late 2012, the number of mobile threats targeting the Android platform accounted for 93.94 percent of all mobile threats, up from 65 percent year-over-year, according to a new report from Kaspersky Labs.
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U-Haul leverages augmented reality to bring Detroit location to life
U-Haul is bringing one of its locations to live via augmented reality to drive customer engagement.
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Social mobile campaigns grew 430pc year-over-year: study
There has been significant growth in mobile campaigns that incorporated social media calls-to-action, according to a new study by Rhythm NewMedia.
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When is the best time to send a text message?
Along with many other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is to send them messages at the wrong time.
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