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Facebook cozies up to mobile app developers with Parse acquisition – Mobile Marketer

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April 30, 2013

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Facebook cozies up to mobile app developers with Parse acquisition
Facebook’s acquisition of Parse, which automates certain parts of app development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.
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46pc exclusively use mobile for researching local products, services: study
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
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Johnson & Johnson taps photo sharing app to drive donations
Johnson & Johnson has debuted a new mobile application that turns photo sharing into a way for consumers to conveniently contribute to important causes.
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Schick doles out product samples via SMS
Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples.
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50pc of tablet owners play video games on device: study
Tablet owners are increasingly using their devices in lieu of their desktops for activities such as video games, according to a new study from GfK MRI iPanel.
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