Facebook catches up to Google with ads measuring in-store sales
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store visits and sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile’s return-on-investment is becoming clearer.
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Mobile delivers highest incremental sales lift per thousand impressions: report
Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
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Playtex Sport unwraps millennial-focused mobile campaign with influencer-curated prizes
Playtex Sport is cottoning onto millennials’ affinity for mobile video by rolling out new YouTube clips featuring four female athletes and inviting consumers to interact with the campaign hashtag on social media for a chance to receive a prize pack curated by one of the influencers.
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Kenzo remixes handbag designs in interactive dance party
French fashion label Kenzo is letting consumers try their hand at music production through an interactive experience showcasing its spring/summer handbag styles.
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