Facebook ramps up mobile app strategy in face of monetization fears
While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Mobile is the galvanizing medium for multichannel unification: CTIA panel
NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.
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Spotify exec: We are continuously investing in mobile
NEW ORLEANS – A Spotify executive keynoting the International CTIA Wireless 2012 conference said the company is constantly looking to uniquely position itself in the mobile space.
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EA exec: Users spend more time playing games on iPhone than talking
NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.
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Mars Twix marries mobile and social with ad campaign
Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.
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Rue La La’s mcommerce sales surpass online sales – Mobile Commerce Daily
Mobile Commerce Daily today – Rue La La’s mcommerce sales surpass online sales; HSN teams up with March of Dimes to roll out multichannel donation campaign.
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240M smartphone users will stream TV by 2014: study
Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.
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Crystal Cruises expands rebranding campaign via photo sharing app – Luxury Daily
Luxury Daily today – Crystal Cruises expands rebranding campaign via photo sharing app; Dolce & Gabbana eyes aspirationals through vintage social video.
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Trumpeters and trombone players made noise at CTIA Wireless 2012. No one else did
Some 40,000 executives and hundreds of exhibitors are said to have descended on the International CTIA Wireless show this week in New Orleans. And yet that did not cut the mustard for one discerning delegate.
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