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Facebook’s mobile struggles awaken industry to growing click fraud problem – Mobile Marketer

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September 19, 2012

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Facebook’s mobile struggles awaken industry to growing click fraud problem
While click fraud is often a given in mobile marketing, the full extent of the problem and its implications became a lot clearer following Facebook’s revelations about the issues it faces monetizing mobile via advertising.
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Google plays catch-up with deal to acquire Snapseed
In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, makers of the photo-sharing application Snapseed.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
Please click here to read the entire story on Mobile Marketer

Wendy’s taps QR codes to boost daily sweepstakes campaign
Wendy’s is placing QR codes on its packaging to help drive awareness of the company’s new sweepstakes promotion.
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Elizabeth Arden brings new fragrance to life with augmented reality
Elizabeth Arden is incorporating augmented reality into its direct mail campaigns, product packaging and print advertisements to help promote its new fragrance.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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Become a Very Important App with iPhone 5’s new fifth row
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
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