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Facebook’s mobile strategy comes together with new monetization opportunities – Mobile Marketer

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June 21, 2012

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Facebook’s mobile strategy comes together with new monetization opportunities
After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.
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PacSun taps HTML5 for branded campaign hub
Specialty retailer PacSun is placing big bets on HTML5 with a new lifestyle-based site that will be updated seasonally to coordinate the brand’s marketing efforts.
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Bully Boy ties social media to mobile via out-of-home campaign
Whiskey brand Bully Boy recently used location and social media to its advantage on a mobile campaign that encouraged users to learn more about the brand by unlocking clues for a chance at finding an invitation to an event.
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Verizon Wireless partners with Shazam for Far East Movement sweepstakes
Verizon Wireless has teamed up with Shazam on a campaign that lets fans tag any song by Far East Movement and be entered for a new sweepstakes promotion.
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Rebuilding Together enters mobile space with optimized site
Nonprofit Rebuilding Together has rolled out a mobile Web site to help spread the word about the organization to users.
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Todacell raises $2M to address need for mobile campaign optimization
In a reflection of the need for mobile campaign optimization as advertising to on-the-go consumers grows, mobile ad network Todacell has raised $2 million in its latest round of funding.
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The pros and cons of mobile bar codes – Luxury Daily
Luxury Daily today – The pros and cons of mobile bar codes; Burberry marries music, products in Vogue.com placement.
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Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix
Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.
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