Facebook’s mobile crisis points to online business model demolition
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film
Dunkin’ Donuts has partnered with Sony Pictures to unveil a new mobile application that coincides with the release of the studio’s upcoming “Men in Black 3” film.
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Why aren’t more brands using mobile in TV campaigns?
It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.
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Boar’s Head redeems itself with new mobile-optimized ad campaign
Just four months after running a mobile advertising campaign that was clearly not optimized, Boar’s Head has redeemed itself with a new initiative that is well executed this time around.
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Ciena grows mobile views 35pc year-over-year with optimized site
Networking company Ciena is seeing that by refreshing its mobile site with features such as video and social media, it has been able to increase traffic over the past year.
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Louis Vuitton uses first iPad app for exclusive, pricey history lesson – Luxury Daily
Today in luxury marketing – Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?
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Privacy and security issues around mobile content
Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.
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