Faberge highlights legacy with iPad app
Russian jeweler Faberge launched an iPad application that takes cues from Russia’s Silver Age to engage aspirational consumers by showcasing the brand’s legacy and history.
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The counterfeit battle rages on: Richemont upps the ante
Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?
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Dolce & Gabbana configures entire digital strategy on Facebook tab
Italian accessories and apparel designer Dolce & Gabbana is attempting to interact with consumers by enabling them to access its entire digital strategy in one fell swoop.
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Mobile video essential for successful luxury campaign: panelist
NEW YORK – Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.
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Lexus targets sporty males with Jason Day sponsorship
German automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
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Mulberry, Aston Martin, Salvatore Ferragamo and Facebook – News briefs
Today in luxury marketing – Mulberry profits more than quadruple in year; Aston Martin cutting Rapide production amidst slow sales; Ferragamo to list shares in Milan.
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The many ways of incorporating video on mobile
How can retailers step up their game to take advantage of consumers’ desire for information instead of losing customers because of it?
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