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Estée Lauder prompts cosmetic counter trials through UGC campaign – Luxury Daily

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July 24, 2015

Eva Mendes for Estée Lauder

Eva Mendes for Estée Lauder

Luxury’s slowed growth forecast: How brands can come out on top
The Boston Consulting Group recently announced its prediction that luxury sales growth will slow to single digits over the next 10 years.
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EU fashion sector sees sales loss of 9.7pc due to counterfeiting
Each year, more than $28.5 billion in profits is lost in the European Union due to counterfeit apparel and accessories, according to a new report by the EU Observatory.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Estée Lauder prompts cosmetic counter trials through UGC campaign
Beauty marketer Estée Lauder is helping consumers look and feel their best in photos with a sponsored contest in partnership with Glamour magazine.
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Hublot honors Nelson Mandela, recognizes global achievement
Swiss watchmaker Hublot is celebrating the legacy of South African anti-apartheid revolutionary and political leader Nelson Mandela with a special-edition watch.
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Former Twitter exec looks to change online retail market
Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
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Top 10 travel and hospitality efforts of H1
Technology has had a significant impact on the luxury travel world, making it easier for more travelers to visit exotic locations throughout the year.
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Architectural Digest escapes to country homes for July edition
Brands in the shelter space aimed to transport readers of Architectural Digest to discerning country homes in the publication’s July issue.
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Why iOS 9’s search, notification updates are good news for brands
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
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Dior, luxury travel, Chloé and Lexus – Live news
Luxury Daily’s live news from July 23 – Dior teams with Guggenheim on two-night museum benefit; Where do luxury travelers prefer to vacation?; Chloé puts personalization in consumers’ hands with alphabet charms; Lexus visualizes emotional appeal through first heartbeat car.
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Men’s fashion week, HBC, Ferrari and the Hamptons – News briefs
Today in luxury marketing – Did men’s fashion week work? Michael Kors and others say yes; Retail’s real estate value: HBC taps the potential; Luxury sportscar maker Ferrari files for New York listing; Hamptons real estate sales slowing down.
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