Bulgari catches affluent eyes with outdoor light display for Serpenti line
Italian jeweler Bulgari is commencing a three-month celebration of its Serpenti collection with a light display at boutiques in Tokyo, Rome and New York to compete for holiday foot traffic.
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Ralph Lauren shows off holiday collection via interactive, video ads
U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Estée Lauder entices mobile transactions via banner ad for Pleasures
Beauty marketer Estée Lauder is luring users to its mobile-optimized commerce site through a mobile banner advertisement that features the brand’s Pleasures fragrance.
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Harrods, Mandarin Oriental bolster services via holiday partnership
Mandarin Oriental Hyde Park is partnering with London department store Harrods to offer affluent consumers a one-night holiday package and on-site hotel décor that could counteract the lag in business travel during the holidays.
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Indian conglomerate completes purchase of New York’s The Plaza
India-based conglomerate Sahara India Pariwar completed the $575 million purchase of the majority of Fairmont-managed The Plaza Hotel in New York yesterday and plans to make improvements to the hotel.
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Departures rounds out year with 12pc ad revenue increase
The November/December issue of American Express Publishing’s Departures is rounding out a successful calendar year for the publication during which it saw ad revenue rise 12 percent and ad pages grow by 2 percent.
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Cyber Monday, Givenchy, Aston Martin and Fisker – News briefs
Today in luxury marketing – Mobile, early birds alter Cyber Monday landscape; H&M is not collaborating with Givenchy or anyone else in 2013; In Aston Martin deal, current owner is to keep control; GM’s ousted marketing chief hired to help Fisker off the ground.
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How to market and sell to mobile shoppers this holiday season
In addition to their growing numbers, mobile shoppers are spending more and creating larger shopping carts through mobile channels such as the tablet. As a result, the mobile shopper is clearly this season’s most coveted consumer for luxury brands.
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