Prada sparks creativity in digital audience via Rossetto fragrance push
Italian fashion house Prada is engaging savvy affluent consumers with a digital collage-making tool to push its new series fragrance N°14 Rossetto.
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Longchamp gives life to handbags via upbeat spring campaign
French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Estée Lauder links print, video experience via QR code
Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst’s Town & Country magazine.
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Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
Richemont-owned Piaget is celebrating its sixth year of sponsoring the United States Polo Association Gold Cup and its status as the official timekeeper of the International Polo Club in Palm Beach, FL, with a new timepiece.
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Wall Street Journal debuts mobile site with intentional design approach
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
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Washington’s Willard Hotel targets history enthusiasts via upscale “Lincoln” screening
InterContinental’s The Willard Hotel, Washington, DC, is tapping its presidential roots through a one-night film screening event dedicated to Steven Spielberg’s “Lincoln.”
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Chanel, Dior, Marc Jacobs and Balenciaga – News briefs
Today in luxury marketing – Keira Knightley Chanel ad deemed too sexy for children; The Arnault legacy; Diet Coke unveils cans by Marc Jacobs; Alexander Wang to hold “intimate” Balenciaga show.
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Luxury Daily will not publish Feb. 18 in honor of Presidents Day
Luxury Daily will not be publishing on Monday, Feb. 20 in honor of Presidents Day, but will resume Tuesday, Feb. 21. Enjoy the holiday!
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Advertising law issues that marketers can expect this year
What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.
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