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Eres shows ‘a day in the life of’ in Instagram film diary – Luxury Daily

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November 12, 2015

Still from #Jetlag in Eres

Still from #Jetlag in Eres

58pc of retail execs think bricks-and-mortar will not survive
In the near-future, retailers plan to grow and invest in Web, mobile and social technologies as these channels continue to yield strong sales results, according to survey conducted by CIT Group.
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Eres shows “a day in the life of” in Instagram film diary
French lingerie brand Eres is using Instagram to explore how a woman would incorporate its apparel throughout the course of her day.
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Retailers looking to move away from discounting for holidays: report
Consumers should expect a reduction in holiday promotions from retailers, according to a new report by Upstream Commerce.
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Holt Renfrew prompts wishful thinking around the holidays
Canadian department store chain Holt Renfrew is asking its consumers to dream big this holiday season with a collective wishlist and contest.
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Moët & Chandon says no regrets in latest marketing approach
LVMH-owned Champagne maker Moët & Chandon has uncorked a new platform with a millennial focus to reinforce that any occasion can call for bubbly.
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St. Regis brings out heritage with jazz series
Starwood Hotels’ St. Regis New York is tapping into its musical history to better connect with guests during their stay.
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McLaren cruises into Middle East with bespoke model
British automaker McLaren is looking to jump on the Middle Eastern market with a bespoke model inspired by the region’s loyal consumer base.
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Dior, Guerlain, Four Seasons and Versace – Live news
Luxury Daily’s live news from Nov. 11 – Dior brings bespoke approach to eyewear with customization platform; Guerlain contributes to Movember via barbering prowess; Four Seasons and Porsche team to provide branded experiences in Atlanta; Palazzo Versace Dubai brings brand’s iconic opulent style to Middle East.
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Singles’ Day, Yoox Net-A-Porter, data and Bloomingdale’s – News briefs
Today in luxury marketing – Alibaba smashes Singles’ Day record, sales hit $14.3B; Yoox Net-A-Porter raises savings estimate amid merger benefits; As luxury brands embrace data, will they use it like a butler or a stalker?; Bloomingdale’s apologizes for ad seen as encouraging date rape.
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3 factors to consider when evaluating an app idea
The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.
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