Premium SMS flameout opens door to improved opt-in rates
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.
Please click here to read the entire story on Mobile Marketer

Entertainment brands still chasing a mobile blockbuster hit 
Film studios and networks are setting the bar for marketers around a mobile-first content strategy. However, building long-term marketing strategies is the next big challenge for entertainment brands.
Please click here to read the entire story on Mobile Marketer

P&G’s Crest, Oral-B incentivize app users with mobile coupons 
Procter & Gamble’s Crest and Oral-B brands are rewarding parents that prompt children to brush their teeth with mobile offers in exchange for using an application.
Please click here to read the entire story on Mobile Marketer

Sesame Street leverages augmented reality to teach children vocabulary
Sesame Street has launched a new mobile application that leverages augmented reality to let children learn new vocabulary words by scanning printed food-related words on real-world objects.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Samsung, Intel, Stereopublic, planes
Today in mobile marketing – Jury tells Samsung to pay Apple $290 million; Intel discloses shift toward mobile devices, other markets; Stereopublic: A crowdsourced app for finding the best places for peace and quiet; Opposition to mobile phone chat on planes.
Please click here to read the entire story on Mobile Marketer