Enterprise recognizes technology-driven disruption as biggest threat: IBM – Mobile Marketer
Click here to subscribe to Mobile Marketer for free
Enterprise recognizes technology-driven disruption as biggest threat: IBM
As disruptive innovations from outside competition becomes more commonplace, C-level executives have taken notice and, for the first time, recognize “uberization” as the biggest competitive threat, according to a new report from IBM.
Please click here to read the entire story on Mobile Marketer
Marketers should hold off until Snapchat privacy backlash blows over
Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that is likely to eventually fade, but marketers should be wary of using these images too soon.
Please click here to read the entire story on Mobile Marketer
Justin Bieber invites fans to call him for remix of Hotline Bling
Def Jam Recordings is spinning today’s mobile marketing with a traditional twist, plugging Justin Bieber’s album through a hotline number fans are likely to reach through smartphones to hear his remix of the popular song Hotline Bling.
Please click here to read the entire story on Mobile Marketer
How American Eagle Outfitters, Shinola use mobile chat for better experiences
Retailers such as American Eagle Outfitters and Shinola are embracing mobile live chat to provide a branded, guided experience for online customers while driving conversions.
Please click here to read the entire story on Mobile Marketer
Click here to subscribe to Mobile Marketer for free