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Enterprise recognizes technology-driven disruption as biggest threat: IBM – Mobile Marketer

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November 4, 2015

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Enterprise recognizes technology-driven disruption as biggest threat: IBM

As disruptive innovations from outside competition becomes more commonplace, C-level executives have taken notice and, for the first time, recognize “uberization” as the biggest competitive threat, according to a new report from IBM.
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Marketers should hold off until Snapchat privacy backlash blows over
Snapchat’s recent privacy update, allowing it to share user content with marketers, is inciting a backlash that is likely to eventually fade, but marketers should be wary of using these images too soon.
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Justin Bieber invites fans to call him for remix of Hotline Bling
Def Jam Recordings is spinning today’s mobile marketing with a traditional twist, plugging Justin Bieber’s album through a hotline number fans are likely to reach through smartphones to hear his remix of the popular song Hotline Bling.
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How American Eagle Outfitters, Shinola use mobile chat for better experiences
Retailers such as American Eagle Outfitters and Shinola are embracing mobile live chat to provide a branded, guided experience for online customers while driving conversions.
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