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‘Endless aisle’ approach future of omni-experience marketing – Luxury Daily

By
October 14, 2015

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Moda Operandi leverages technology to elevate high-touch service
NEW YORK – While technology can help to deliver a high-touch experience to consumers, data and automation cannot replicate the level of engagement that a salesperson can create with shoppers, according to an executive from Moda Operandi at Luxury Interactive 2015 on Oct. 13.
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Global marketing requires balance of freedom, control
NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.
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Prada delves inside craftsmanship in surreal episodic series
Italian fashion label Prada is exploring the unique architecture of its Inside Bag through animations showing the handbag’s secret lives.
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“Endless aisle” approach future of omni-experience marketing
NEW YORK – Today’s luxury market is undergoing a massive shift, with consumers becoming less brand loyal, placing transactions on-the-go and being influenced by multiple sources and engaged on multiple devices.
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Function supersedes form when building digital commerce sites
NEW YORK – Through all of the technological innovations spurring the growth of ecommerce and mobile commerce, everything relates back to the consumer, according to panelists at Luxury Interactive 2015 on Oct. 13.
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Creativity will be the hallmark of a successful brand
NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.
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Facebook aggregates products and offers for dedicated shopping section
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.
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Van Cleef & Arpels, Valentino, Furla and David Webb – Live news
Luxury Daily’s live news from Oct. 13 – Valentino strolls the streets of Rome with “Donna”; Van Cleef & Arpels examines coded lexicon for latest tome; Furla takes on Fifth Avenue in retail expansion plan; David Webb, Estée Lauder share brand connection for exclusive line.
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Zegna, Europe, Karl Lagerfeld and Porsche – News briefs
Today in luxury marketing – Zegna forms joint venture with Al Tayer for Middle East; In a world of its own: European luxury; The maddening and brilliant Karl Lagerfeld; Porsche North America names Klaus Zellmer CEO.
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Screen-agnostic hogwash
I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?
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