The company plans to use the service to eliminate the transmission of customer sensitive data. In addition, the use of the service and mobile marketing engine will help merchants reach consumers in real-time, per Mocapay.

“Through this strategic partnership, eNational Payments merchants and retailers can take advantage of Mocapay’s patented secure mobile payments solution and mobile marketing engine to reach customers in real-time,” said Kevin Grieve, CEO of Mocapay, Denver.

ENational Payments provides financial services, including check warranty and back office conversion, to more than 2,800 non-banking financial services businesses, collectively processing over $9 billion.

Mocapay is an end-to-end, mobile payments and experience platform for issuers.  The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, encourage purchases and build a stronger brand affinity. 

Mcommerce suite
Mocapay’s mobile commerce platform includes a suite of tools that help deliver interactivity between the consumer and merchant.

Merchants using the service can create mobile marketing campaigns that provide information such as demographics, redemption rates and purchasing behavior.

“Retailers are focusing on targeting customers where they are – mobile,” Mr. Grieve said.

Mocapay platform
In February, Mocapay, has introduced a service that enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location – the company’s “dynamic cryptogram” architecture recently received a United States patent (see story).

Additionally, Full Cycle, retailer specializing in high-end bicycles tapped Mocapay to power its mobile initiative, which are designed to enhance its marketing and sales efforts and deliver a complete mobile experience to its customers (see story).

With this new mobile platform, merchants can also view the data to get a better sense of their customer.

“Mobile payments that integrate mobile marketing, mobile coupons, and mobile loyalty will help to increase market adoption because of the value added by additional services,” Mr. Grieve said. “Mobile marketing combined with a mobile payment solution will have the ability to enhance the relationship between merchants and consumers.”

Final Take
Rimma Kats, editorial assistant at Mobile Commerce Daily, New York