Emotive mobile advertising imperative for jewelers this St. Valentine’s Day
Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
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Windstar Cruises chooses 360-degree strategy to flaunt $18M fleet redesign
As part of an $18 million fleet redesign, Winstar Cruises has redesigned three of its main cruise ships to emphasize its motto, “180 Degrees from Ordinary,” that includes Web site, mail, social media, telephone and print marketing.
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Moët & Chandon sparks celebration of love with St. Valentine’s Day video
LVMH-owned Champagne brand Moët & Chandon has ventured into social video to promote its new customizable St. Valentine’s Day rosé bottles.
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Mauboussin redesigns New York flagship to increase foot traffic, engagement
French jewelry label Mauboussin recently concluded the renovation of its New York store as part of a global project to make all of its retail stores more welcoming to younger, affluent consumers.
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American Express Publishing Luxury Summit to focus on believable luxury
American Express Publishing’s 10th annual luxury summit will take place May 6-8 at The Breakers Palm Beach, FL and will focus on the forces that drive luxury spending during economic uncertainty and global expansion.
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Lanvin, Oscar de la Renta, Prada and luxury stocks – News briefs
Today in luxury marketing – Lanvin is launching eyeglasses this spring; Karlie smolders in Oscar de la Renta’s campaign; Prada opens a pop-up museum tomorrow; Europe luxury stocks may benefit as weaker currencies boost earnings.
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5 tips to help luxury brands build a mobile strategy
The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.
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