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Emoji word of the year reflects importance of visual communication – Mobile Marketer

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November 25, 2015

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Emoji word of the year reflects importance of visual communication

The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
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Subaru targets holiday travelers with driving-conditions map in Weather Channel app
Just in time for one of the busiest driving periods of the year, automaker Subaru is teaming up with The Weather Channel to sponsor a new map layer in the latter’s mobile application that provides current road conditions so users can choose the safest routes.
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Q&A: CBSN sees breaking news views on mobile in its first-year
This month marks the anniversary of CBS’ first launch of streaming news network CBSN and mobile is proving to be a substantial sector for the streaming service, with an average viewing time of 24 minutes.
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Holiday Inn Express drizzles excitement on mobile via breakfast emojis
Holiday Inn Express is edging out hotel competition on mobile by rolling out its first emoji keyboard to celebrate the brand’s Express Start breakfast bar, featuring food-themed characters such as cinnamon rolls and oatmeal.
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