Luxury Daily today:

Luxury brand endorsements in popular song lyrics may influence purchases
Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.
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Dior eyes men with dark, pool hall-themed collection video
French label Christian Dior is targeting affluent men with a new video for its ready-to-wear fall/winter collection that focuses on complex emotions.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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David Yurman touts craftsmanship, inspiration in social video
Fine jewelry maker David Yurman is sharing a social video that channels nature and touts the brand’s craftsmanship to promote its latest jewelry collection Willow.
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Emirates promotes on-board private suites via mobile ad
Dubai, U.A.E.-based airline Emirates is promoting its first-class private suites available on board its planes beginning on Oct. 1 through a mobile ad on New York magazine’s The Cut.
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Four Seasons Miami links tapas cooking class to fight against hunger
Four Seasons Hotel Miami is fighting childhood hunger while teaching prospective guests how to cook tapas dishes with the September edition of its monthly cooking class.
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Robb Report increases its fashion-focus in September issue
Ralph Lauren, Hermès and other men’s apparel and accessories brands are displaying their fall/winter 2013 collections in advertisements found in the September fashion issue of Robb Report.
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Dorchester Collection targets auto enthusiasts via Rolls-Royce Wraith
Dorchester Collection’s 45 Park Lane in London is enlisting Rolls-Royce Motor Cars to provide penthouse suite guests a chance to test out the new Wraith model starting Nov. 1.
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Ferragamo, Mercedes, Lincoln and luxury trademarks – News briefs
Today in luxury marketing – Salvatore Ferragamo H1 core earnings rise 26pc; Mercedes-Benz India to raise vehicle prices on weak rupee; Lincoln ‘Not true luxury’ yet, says Ford exec; Designer parodies test legal boundaries in streetwear.
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Luxury Daily will not publish Monday, Sept. 2
Luxury Daily will not publish on Monday, Sept. 2, in observance of Labor Day. Enjoy the holiday weekend!
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Affluent shoppers buy more online and on mobile. Are brands ready?
Affluent shoppers outpace average U.S. consumers in mobile usage. A recent Luxury Institute study of adults earning $150,000 or more revealed that 80-plus percent owned a smartphone, and more than half (56 percent) owned a tablet.
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