Emerging brands lack the heritage needed for luxury status
NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.
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Peninsula Hotels gears up for global expansion
NEW YORK – A senior marketing executive at The Peninsula Hotels said at Luxury FirstLook: Strategy 2014 that the brand’s family-based heritage gives it a level of control over details that contractual hotels do not have.
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Core consumers shop 10 days per year, need to be engaged 350: Barneys exec
NEW YORK – Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.
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Top 10 percent save 37 percent of income: study
NEW YORK – Following the recession, luxury consumers became more focused on quality than quantity, said a senior executive at American Express Publishing at Luxury FirstLook: Strategy 2014.
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Luxury is overpenetrated online: former Saks exec
NEW YORK – Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.
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La Prairie exec says luxury is the pinnacle of getting it right
NEW YORK – A senior executive at Swiss skincare marketer La Prairie at Luxury FirstLook: Strategy 2014 explained that the brand has elevated the customer to the center of its recent transformation.
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Burberry, luxury auto, Lexus and European stocks – News briefs
Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.
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