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Elle iPad app woos luxury advertisers with interactive ad units – Luxury Daily

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February 22, 2011

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Nordstrom takes the fight to flash sales
Department store chain Nordstrom’s $180 million acquisition of flash-sale site HauteLook moves the retailer into a more prominent Web position and will solidify its role in one of the fastest-growing sectors of retail.
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Microsoft Bing growth signals need to spread search marketing efforts
Microsoft’s Bing has experienced significant growth, signaling the need for marketers to spread their search marketing efforts across multiple engines.
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Social media to amplify luxury brands’ Oscar chatter
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
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Burberry expands reach of collection with live-streaming fashion show
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
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Elle iPad app woos luxury advertisers with interactive ad units
Luxury brands such as Burberry and Gucci understand the opportunity associated with advertising in the Elle iPad issues that allow for rich video and tap-to-buy ad units.
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Gucci, Gilt Groupe and Porsche – News briefs
Today in luxury marketing – Gucci Group CEO gets the boot; Gilt Groupe chief considering IPO in 2012; Seven reasons why Porsche is winning the social media game.
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How to design for Google’s Android
The volume and pace we have experienced when designing for Apple products is nothing compared to what is coming with Google’s Android.
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