Orient-Express unleashes $2M digitally-exclusive awareness campaign
International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.
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Gieves & Hawkes drives in-store, ecommerce sales with Naval Warrant anniversary
Savile Row tailor Gieves & Hawkes is celebrating 100 years of its Naval Warrants with an in-store and online sale that it is promoting to its email database.
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Elite Traveler taps mobile for extended private jet content
Private jet lifestyle magazine Elite Traveler has been busy in the past few years launching various print publications worldwide, but has recently made its first step into the mobile arena with an iPad and iPhone application.
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National Geographic targets affluent travelers with 2012 catalog
National Geographic Expeditions is targeting traveling, affluent consumers with its list of 2012 expeditions including private jet and boat journeys, photography workshops and trips around the world.
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21pc of consumers who view auto content access it daily: Millennial Media
Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.
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Bentley, Burberry and China – News briefs
Today in luxury marketing: Bentley Mulsanne: Massive, but not for the masses; Burberry’s Tweetwalk delivers to the masses and challenges fashion’s old guard.
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Increasing the value of mobile payments
Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.
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