StubHub is now integrated into mobile media firm go2 Media to let customers buy their tickets right up until the event. Bought by eBay in January, StubHub is an online marketplace where tickets to almost 30,000 live events are for sale.

“Essentially it’s our first move into displaying our stuff on the mobile channel,” said Ashley Gibson, senior product manager at StubHub, San Francisco. “It’s early days but we think there’s a big affinity and we are certainly considering selling ad space depending on how this goes.”

Consumers can use their mobile phones to access go2 Media or the WHERE location-based application platform to check prices and buy tickets. They will also be able to connect directly to a StubHub telesales agent to buy their ticket.

Consumers can get tickets to last-minute events by being redirected to StubHub’s local Last Minute Service location by the agent to pick up their tickets.

StubHub customers who use WHERE will also be able to see the nearest StubHub Last Minute Service Center based on their current location, as long as their phones are GPS-enabled. Users will be able to obtain a map of that location and turn-by-turn directions.

Users must install WHERE to get a StubHub widget, which can be done directly from their mobile phone. For $2.99 a month, users can also use WHERE for weather, ski reports and lifestyle-based applications.

“Ticket-finding can be a complex experience,” Mr. Gibson said. “We are trying to address that for our users by allowing them to find tickets even when they don’t have a computer in front of them.”

Associate Editor Giselle Tsirulnik covers ad networks, advertising, content, email, media, messaging, legal/privacy, search, social networks, television and video. Reach her at [email protected].