The campaign is part of eBay’s ongoing effort to connect with shoppers no matter where they are, no matter what device they are using. Though the initiative, consumers will be able to shop the latest gift inspirations via their smartphones or tablets.

“Mobile is a game changer for holiday shopping,” said Steve Yankovich, vice president of eBay Mobile.

“Consumers expect to shop on their terms, and tablets and smartphones make every moment instantly shoppable,” he said.

Mobile shopping

As part of the campaign, consumers will be able to shop eBay’s Holiday Collective – a collaboration between the company and seven designers such as Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi.

Consumers can shop limited-edition gifts, including men’s and women’s apparel, jewelry, travel and electronics accessories and home décor.

Customers will be able to shop the collection via eBay’s Fashion mobile application 24 hours in advance of the on-sale date.

Additionally, the company has launched a shoppable gift guide that is available exclusively on iPhone devices.

Twenty-five tastemakers, as well as eBay will reveal their wish lists and gift lists for the holidays.

As part of the company’s ongoing plans to take its holiday efforts to a new level, eBay is also ramping up its Black Friday initiatives.

The company is taking over Bliss spas to offer a soothing shopping experience on mobile.

In busy metro areas such as New York, Los Angeles, Chicago, Dallas, Atlanta, Miami and San Francisco, eBay shoppers can enjoy free manicures, pedicures and foot massages as they browse and buy personalized gift picks from their tablet or smartphone.

Consumers can book an appointment by visiting http://www.ebay.com/buyinbliss.

Holiday influences
EBay is also working on a mobile strategy benefitting Toys for Tots.

Consumers can visit the eBay Toy Box – a pop-up experience that showcases the season’s popular toys.

There are scannable tags featured on each item that create an easy way for consumers to donate a toy to a child in need.

Additionally, visitors can discover top toys from Toys R Us through the brand’s eBay storefront and purchase them right from their mobile device.

The eBay Toy Box will be open from Dec. 6-9 in New York’s Meatpacking District.

“With eBay mobile, it’s easier than ever to get great deals on holiday gifts – anytime, anywhere,” Mr. Yankovich said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York