Via the eBay Now app, consumers can make purchases and have them delivered anywhere in the city in about an hour. Currently, same-day delivery is only offered in San Francisco, New York and San Jose.

“EBay is focused on delivering choice and convenience to shoppers,” said David Ramadge, director of eBay Now.

“EBay’s local innovations, such as eBay Now, connect shoppers with more of the things they need and love wherever and whenever it’s most convenient to them,” he said.

Mobile promotion
Through the app, consumers can choose from hundreds of items from retailers such as Home Depot, Macy’s, Best Buy and Guitar Center to find the perfect gift.

To celebrate the holiday, eBay is offering a $10 off promo code – DADSDAY10 – for purchases made on June 14 – 16.

“Our same-day delivery service lets shoppers in San Francisco, New York City and San Jose order a product from a local store and have it delivered in as little as an hour literally anywhere they are in the city,” Mr. Ramadge said.

Mobile commerce
EBay has been making big strides to dominate the mcommerce space.

Earlier this year eBay rolled out a series of updates to its RedLaser mobile application that aligned with the company’s goal to move beyond price comparison (see story).

A month later, the company used its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales.
The company ran a promotion and offered free delivery to help out last-minute Mother’s Day shoppers (see story).

Most recently, Kate Spade’s Saturday brand and eBay teamed up to harness the power of mobile technology to convert a New York storefront into a shoppable window, creating a staff-less and inventory-less store (see story).

“Commerce is fundamentally changing, in retail it is an evolution led by consumers but powered by mobile,” Mr. Ramadge said. “As a commerce leader, eBay Now is an enormous opportunity for eBay that plays directly into our mobile strengths and unique platform.

“In this ever evolving retail landscape the line between online and offline is continually blurred, and eBay Now is providing yet another channel for merchants to reach customers, while consumers get additional choice in how they shop, buy and get their products,” he said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York