Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

EBay takes a page from Pinterest with visual-heavy app update

By
April 25, 2014

Ebay refocuses on visuals

Ebay refocuses on visuals

EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.

The online marketplace’s new apps and mobile site play up images and pictures to make it easier to shop. Additionally, several new features, such as a personalized feed, improved browsing visuals and in-store pick-up options have been added.

“At our core, eBay is about connecting buyers and sellers,” said Kevin Hurst, eBay vice president of mobile products, Atlanta. “Consumers want a streamlined mobile experience that’s also beautiful and inspirational.

“We focused on these consumer needs by increasing customer engagement by making product discovery more inspiring while also adding features that make the users experience more intuitive,” he said.

Technically speaking

For the iPhone, a personalized feed displays products that are curated to consumers. These images appear larger in the news stream to catch a consumer’s attention.

176795_opt
The clean and sleek organization and visuals of the new app

Previously, eBay’s mobile app relied on catchy text and less on photos. Now, the platform has seemingly realized that capturing a buyer’s attention is a more effective way to market products.

old ebay_opt (1)
The old text-based look of eBay

Emanating from Pinterest, eBay now allows curators to create and show off collections of items they love. Shoppers can follow the curators to keep current on the latest collections and products.

The app’s features also speed up browsing time, and Android users have quicker access to auction notifications.

Brands including Best Buy, AutoZone and Toys “R” Us are included within a new in-store program that lets them pick up online sales. This in-store feature is coupled with store information, such as directions, hours and order numbers.

176807_opt
Order online,pick-up in-store

Another new feature includes reviews for catalog items.

Mobile past

Ebay has invested significantly in mobile over the years and in offline retail as an extension of its auction-based online space (see story).

For example, same-day delivery service eBay Now in Chicago, Dallas, New York and San Francisco areas lets consumers place orders from local retailers via a mobile app that are then delivered in about one hour.

Additionally, eBay has worked with retailers including Kate Spade and Toms to roll out mobile-enabled storefronts that let consumers shop products instantly.

“EBay is focused on delivering seamless shopping experiences across multiple devices and platforms. Today’s shopper hops from desktop to tablet to smartphone to brick and mortar and the most successful retailers address their needs across all channels,” Mr. Hurst said.

“No other commerce provider has delivered as many innovations across as many devices in as many countries as we have.”

Final Take:
Michelle is editorial assistant on Mobile Commerce Daily, New York

 

 

 

Share on FacebookShare on LinkedInShare on Twitter


Michelle Saettler is editorial assistant on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at michelle@mobilemarketer.com.

Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Related content: None Found

Tags: , , , ,

You can leave a response, or trackback from your own site.

6 Responses to “EBay takes a page from Pinterest with visual-heavy app update”

  1. Amazon's Business Is Becoming Even More Dependent On North America | Tech Auntie Says:

    […] EBAY’S NEW LOOK ON MOBILE: EBay updated its mobile website and apps with larger images, personalized product feeds, and in-store pick-up options. The combination of product recommendations and a more visual user experience indicates that eBay wants to engage more customers through discovery and research — early steps in most consumers’ purchase process. The strategy makes a lot of sense for mobile commerce since shoppers typically browse, research, or look up nearby stores on their phones. In fact, a recent study showed that roughly 42% of smartphone owners use their phones to conduct research about products. (Mobile Commerce Daily) […]

  2. Amazon’s Business Is Becoming Even More Dependent On North America | KculShare™ Says:

    […] EBAY’S NEW LOOK ON MOBILE: EBay updated its mobile website and apps with larger images, personalized product feeds, and in-store pick-up options. The combination of product recommendations and a more visual user experience indicates that eBay wants to engage more customers through discovery and research — early steps in most consumers’ purchase process. The strategy makes a lot of sense for mobile commerce since shoppers typically browse, research, or look up nearby stores on their phones. In fact, a recent study showed that roughly 42% of smartphone owners use their phones to conduct research about products. (Mobile Commerce Daily) […]

  3. Amazon’z Buzinezz Be Becomn' Even Moe Depindent On Noath America | Oklahoma Sentinal Says:

    […] EBAY’S NEW LOOK ON MOBILE: EBay update' itz mobile website an' appz wiff larga imagez, personalize' product feedz, an' n'-stoa pick-up opshunz. Da combinashun uv product recommindashunz an' a moe visual usa experiince indicatez dat eBay wantz ta engage moe cuztomerz thro discovery an' research — ear ztepz n' mos' conzumerz’ purchase procezz. Da strategy makez a lot uv sinse fo'mobile commerce since zhopperz typical browse, research, o'look up nearby ztorez on they phonez. N' fact, a recint study showe' dat ro 42% uv smartfone ownerz use they phonez ta conduct research about productz. (Mobile Commerce Dai) […]

  4. Amazon’s Business Is Becoming Even More Dependent On North America | Digital Wealth Says:

    […] EBAY'S NEW LOOK ON MOBILE: EBay updated its mobile website and apps with larger images, personalized product feeds, and in-store pick-up options. The combination of product recommendations and a more visual user experience indicates that eBay wants to engage more customers through discovery and research — early steps in most consumers' purchase process. The strategy makes a lot of sense for mobile commerce since shoppers typically browse, research, or look up nearby stores on their phones. In fact, a recent study showed that roughly 42% of smartphone owners use their phones to conduct research about products. (Mobile Commerce Daily) […]

  5. EBay Upgrades Mobile App to Enhance Shopping and Selling Experience | WEB SEO BY PANDA Says:

    […] EBay upgraded its mobile app to not only be visually appealing, but also to enhance browsing, shopping and selling experience, according to Mobile Commerce Daily. […]

  6. Amazon’s Business Is Becoming Even More Dependent On North America Says:

    […] EBAY’S NEW LOOK ON MOBILE: EBay updated its mobile website and apps with larger images, personalized product feeds, and in-store pick-up options. The combination of product recommendations and a more visual user experience indicates that eBay wants to engage more customers through discovery and research — early steps in most consumers’ purchase process. The strategy makes a lot of sense for mobile commerce since shoppers typically browse, research, or look up nearby stores on their phones. In fact, a recent study showed that roughly 42% of smartphone owners use their phones to conduct research about products. (Mobile Commerce Daily) […]

Leave a Reply