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Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

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May 27, 2015

25411Dwell time on mobile native ads twice as long as on desktop: report
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Velvet Integrated PR on what makes a successful in-feed native advertising campaign.
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Hillary Clinton blends sweepstakes, fundraising in social media outreach
Hillary Clinton is leveraging a mobile meet-the-candidate sweepstakes with raising money for her 2016 run at the White House, seeking to capitalize on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.
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Taco Bell cooks up healthy sales with mobile nutrition calculator
Taco Bell is aiming to cook up sales from health-conscious consumers with the introduction of its user-friendly ingredients list and a nutrition calculator, which will be available on its mobile and Web sites, as more fast-food chains aim to spread the word about their transparency initiatives and naturally-flavored food items.
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Geico taps National Hurricane Preparedness week for showcasing updated app
Insurance provider Geico is ramping up awareness of its recently updated mobile application by offering consumers valuable tips and information to kick off National Hurricane Preparedness Week, reflecting mobile’s growing role for disaster preparedness and relief information.
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Benefit releases mobile interactive brow tutorial to promote products
Makeup manufacturer Benefit has released its newest eyebrow-related invention, a mobile-optimized site that details how users should style their brows, to promote its brow-shaping products and services.
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