Social posts impact 78pc of consumer purchases: Fashionbi
Social media has become an integral aspect of fashion marketing, with the 56 percent of consumers following branded accounts likely to spend more on purchases than those who do not, according to a new report by Fashionbi.
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DVF surprises and delights New Yorkers with help from Uber
Ridesharing service Uber is turning its drivers into elves with a five-day giveaway of free fashionable treats for consumers.
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Asia, Middle East, Africa fastest growers for UHNW segment: Wealth-X
The global ultra-high-net-worth population is larger than ever and is on pace to continuously grow, according to a new report by Wealth-X and UBS.
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Plukka marries online tech, jewelry for sensory commerce
Omnichannel jewelry retailer Plukka is disrupting the divide between online and bricks-and-mortar shopping with the introduction of an at-home preview service.
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Mercedes prioritizes safety and convenience with new research
German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom.
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Ritz-Carlton’s edible architecture, themed trees bring Christmas cheer
The Ritz-Carlton Hotels is building gingerbread houses at properties across the United States to envelop patrons in the Christmas spirit.
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Compass forges personal connection in design-focused realty magazine
Technology-driven real estate platform Compass is exploring the many layers of design in the inaugural issue of its publication, Compass Quarterly.
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Apple Watch’s holiday sales spike opens door wider for developers
Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for developers.
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Chloé, IWC, Berluti and BMW – Live news
Luxury Daily’s live news updates from Dec. 1 – Chloé brings holiday cheer to Milan with festive light display; IWC social snow globe stirs up winter memories; Berluti tells 120-year history through famous feet; BMW fuels future auto careers through specialized degree program.
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Terrorism, Lanvin, women in luxury and Fortnum & Mason – News briefs
Today in luxury marketing – Luxury exposed to Paris-like attacks; Lanvin labor dispute reaches Paris court; In luxury, the female factor; Fortnum & Mason may take its British indulgences to US market.
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Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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How political ad campaigns should be positioned
Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.
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5 ways luxury fashion brands should market to millennial women
Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object.
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