When is product expansion too big a risk?
Many luxury brands have branched out into new product categories, but unless the products are well designed and well made, a brand’s reputation will not convince consumers that the purchase is worthwhile, experts say.
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Valentino showcases new collection details in behind-the-scenes video
Italian label Valentino is taking its Facebook fans behind the scenes of its haute couture fall/winter collection through a video that shows close-up shots of the products’ details.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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14pc of luxury brands offer Russian Web site: L2 Think Tank
Approximately 14 percent of luxury brands offer Russian language Web sites compared to 45 percent of brands that offer global Web sites in English, according to a new report from L2 Think Tank.
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SPG American Express card announces limited-time offers via video banner ad
Starwood Preferred Guest credit card by American Express is targeting global travelers with a video banner advertisement on The New York Times Web site to announce the card’s limited-time offers.
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DVF boasts new fall/winter collection via mobile ads
Fashion label Diane von Furstenberg is promoting its fall/winter collection with a mobile advertisement on New York magazine’s The Cut aimed at fashion enthusiasts.
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Montblanc channels art history for new Patron of Arts video
Montblanc, maker of writing instruments and watches, is channeling Italian art and history through a video highlighting the craftsmanship and inspiration behind the limited edition Patron of Art 2013 writing instrument.
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Luxury Retreats expands portfolio, aligns consumer preferences
Luxury villa rental company Luxury Retreats is expanding its portfolio with global properties aimed at addressing the demanding preferences of consumers.
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Estée Lauder, Nordstrom, Hublot and China – News Briefs
Today in luxury marketing – Estée Lauder sales top $10B; Nordstrom sales rise less than expected, forecasts cut; Hublot dropped Manchester United after Alex Ferguson retirement; China investigates foreign-car pricing.
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Thoughts on banner ads for brands going mobile
I have heard countless discussions lately at conferences with media executives saying, “We’re ready to get going on mobile.” But the next sentence goes something like this: “Except we don’t really know what it is.”
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