Duracell recharges successful mobile sticker strategy for the summer targets
Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.
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Snapchat and Spotify challenge YouTube as premiere music video source
Snapchat takes another steps towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.
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Ulta reaps the benefits of brows and selfies
Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumers’ love of selfies and the current interest in eyebrow shaping.
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Ford teams up with Lyft to drive breast cancer awareness
Ford Motor Company is teaming up with ride-sharing mobile application Lyft and online platform Meal Train to offer supportive services and resources for consumers living with breast cancer while also leveraging a mobile-optimized Web site featuring a Spotify playlist and postcard mailing option, proving that partnerships with mobile-first brands can enhance charitable campaigns.
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Banana Boat showboats power of mobile video via digital postcard
Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.
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