Dunkin’ Donuts amplifies mobile efforts with Instagram, Halloween-themed initiatives
Dunkin’ Donuts is solidifying its position in mobile with a new campaign that drives engagement through Instagram and Twitter, as well as educates consumers about the company’s new mobile payments application.
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Mobile social is key to driving consumer loyalty for brands: report
Twenty-three percent of the top 100 brands for loyalty enable consumer outreach and engagement via mobile and social networks using phones, smartphones, computers and tablets, according to a new report from Brand Keys.
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AccuWeather sends up to 5M push notifications per month
AccuWeather’s robust push notification program sends up to 5 million severe weather alerts every month. Based on the success of these efforts, the publisher is expanding the program to deliver media-rich content, including ads, adding lifestyle forecasts, and by leveraging location technology.
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Bobbi Brown taps mobile advertising to promote new store
Estee Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location and drive consumers to it.
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25pc US consumers to make holiday purchase via mobile: report – Luxury Daily
Today in luxury marketing: 25pc US consumers to make holiday purchase via mobile: report; Chanel, Barneys face flack for pushing brand envelope.
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Are tweets the new press release?
Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.
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