ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Subaru’s new campaign promotes holiday giving through digital video, Snapchat lens – Mobile Marketer

Subaru’s new campaign promotes holiday giving through digital video, Snapchat lens
Japanese car manufacturer Subaru is tying in its holiday sales quotient with a charitable cause in a new campaign which pairs four intimate digital video spots with a themed Snapchat engagement.
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DraftKings, FanDuel agree to merger
Daily fantasy sports platforms FanDuel and DraftKings announced on Friday that they have agreed to a merge that would create a giant within an industry under serious scrutiny from regulatory entities.
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Atlanta Hawks and Lime-A-Rita partner for female-focused sports campaigns
The Atlanta Hawks and Lime-A-Rita are partnering up for a new Hawks-inspired clothing line that will be promoted through a social media campaign.
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