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Dove’s latest viral video success targets dads with emotional message – Mobile Marketer

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June 17, 2015

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Dove’s latest viral video success targets dads with emotional message
Unilever’s Dove continues its streak of viral video successes with a new entry in advance of Father’s Day that depicts men first learning their partners are pregnant while simultaneously promoting the brand’s Men+Care line.
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Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.  Please click here to read the entire story on Mobile Marketer

79pc of marketers would improve mobile allocations with better ROI tracking: report
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
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Hilton finds upsell offers outperform urgency messaging
NEW YORK – A Hilton Worldwide executive said at CXNYC 2015 that the staggering growth of mobile Web and applications fueled the hospitality brand to begin optimizing its mobile offerings as part of its revamping to redesign the digital experience for travelers.
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Avon drives empowerment campaign with mobile aggregation site
Personal care brand and direct selling retailer Avon’s latest empowerment campaign leverages social media, celebrities and a mobile-optimized aggregation site to engage customers around the topic of empowering women.
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Lithium exec: Tap social for beneficial emotional customer experiences
NEW YORK – A Lithium executive said at Forrester’s Forum for Customer Experience Professionals that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
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