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Dove pins hopes on Pinterest for connecting with millennial moms – Mobile Marketer

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October 1, 2015

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Dove pins hopes on Pinterest  for connecting with millennial moms
Unilever’s Dove is continuing to boost its image as a supporter of women’s self-esteem with a new campaign leveraging Pinterest, reflecting the platform’s ongoing relevance for targeting millennial women even as other marketers flock to  Snapchat and Instagram.
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Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership
Toyota Motor is the first advertising partner opening its doors to branding initiatives and original Web series development as part of AOL On and NBCUniversal’s new partnership, which will further AOL’s digitization goals by rolling out premium content across a slew of mobile platforms.
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Apple Watch app development slows as benefits prove elusive: report
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
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Huffington Post unveils new design, following mobile test 
Digital publication Huffington Post revealed its new Web site following a successful test run on mobile, showcasing the influence of smartphone experiences on how news is consumed today.
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Man on the Street: Mobile outlook for the year ahead
NEW YORK – Executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 pointed to issues such as optimal leveraging of data, attribution, ad-blocking and programmatic buys as their top-of-the-mind concerns for the coming year in mobile.
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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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