Double-digit spend increase expected for most-affluent US consumers: study
Buying intentions for major purchases such as dining, retail and travel by the most affluent consumers in the United States grew in double digits from fall 2011, according to the most recent study from the American Affluence Research Center.
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Bergdorf Goodman bolsters beauty counter with sun safety initiatives
New York-based retailer Bergdorf Goodman is partnering with the Melanoma Research Alliance to promote safe sun habits and UV-protecting beauty products to consumers via social media initiatives and to-be-announced in-store events.
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Harrods fine-tunes customer experience via employee etiquette lessons
British department store Harrods sent its employees to take etiquette lessons in a move likely to push its sales team to the forefront of customer service and experience when affluent shoppers visit.
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Mobile is the glue that holds channels together: Mcommerce Summit panelist
NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, per a panelist at the Mcommerce Summit.
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93pc of in-store app users make purchase in physical location: study
NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit.
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Mandarin Oriental pushes culinary offerings via airline partnership
Hotel brand Mandarin Oriental’s Hong Kong property is partnering with Chinese airline Dragonair to provide an inflight menu that offers dishes from the hotel’s on-site chef.
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Hermès, April sales and battle of the automakers – News briefs
Today in luxury marketing – Hermès sales surge but sees growth slowing; Stores struggle with April sales; China fuels record profits at German luxury carmakers; Cars of the rich and the famous.
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Why you need to buy or sell mobile advertising to get your next job
Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.
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