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Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs – Mobile Marketer

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Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs
Dos Equis is celebrating its inking of a deal with ESPN to become the official beer sponsor of the College Football Playoffs with a host of social marketing techniques that make use of mobile’s unique traits, including a Snaphat filter.
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Royal Caribbean tries to get millennials to change their Thanksgiving plans with online contest
Cruise line operator Royal Caribbean has launched an unorthodox campaign to entice millennials to hop on a cruise this Thanksgiving with an online contest celebrating ‘Friendsgiving.’
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Aflac and Macy’s promote holiday campaign with social media and messaging app
Aflac is teaming up with Macy’s for a holiday charity campaign that makes use of social media and branded mobile messaging services to raise awareness for childhood cancer.
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